Bicycle, Pedestrian

Develop “tourism cycling strategy.”

Sep 2016

Promoting Cycling Tourism in Toronto

City of Toronto September 28, 2016

When consulted about the return on investment that would be associated with increasing destination marketing efforts to attract cyclists to visit Toronto, Tourism Toronto reported that its intelligence shows that cycling is not a trip motivator for visitors to the city. As a result, Tourism Toronto does not consider cycling tourists as a target market and does not include the activity of cycling in its intercept surveys.